We don't print merch.

We engineer infrastructure for the world's best creators.

The old way

Chaos. Compromise.
No control.

Fragmented supply chains. Inconsistent quality. No long-term brand thinking. Creators are left juggling vendors, chasing timelines and hoping for the best.

The BCKYRD way

Clarity. Quality.
Complete control.

We built the infrastructure for creator commerce. We handle the entire stack — so creators can focus on creating, not managing.

BCKYRD is much more.

Creator brands

Building brands with creators, from the first idea to the products you put out into the world.

BCKYRD app

A workspace for your references, ideas and audience insights. Find the direction worth making.

Design studio

Brand identities, websites and motion. Thoughtfully designed, built and brought to life.

// Our culture

Built by creators. Driven by culture.

We’re Lalit and Kislay. We met at IIM Ranchi and built some cool projects together. One of those was The Honour Club (THC), where we built merch for top campuses like IIM Bangalore and IIM Ranchi.

Along the way, we saw firsthand how broken the industry was— inconsistent quality, messy supply chains, and zero focus on long-term brand building. We created BCKYRD STUDIO to fix that.

At our core, we’re creators building for creators. We know how broken Indian creator commerce is because we’ve lived it alongside our friends. We built BCKYRD to give power back to the community— replacing soulless corporate apparels with authentic, premium fashion that actually means something to the fans.

2026Founded

0Compromise

∞Ambition