WE DON'T PRINT MERCH.
We engineer infrastructure for the world's best creators.
Chaos. Compromise. No control. *
Fragmented supply chains. Inconsistent quality. No long-term brand thinking. Creators are left juggling vendors, chasing timelines and hoping for the best.
Clarity. Quality. Complete control. *
We built the infrastructure for creator commerce. We handle the entire stack — so creators can focus on creating, not managing.
End-to-end. Creator-first.
Product Design
We translate creator identity into products people want to wear and keep. From concept development and tech packs to material sourcing, fit testing, sampling, and packaging — every detail is designed to feel authentic to the creator's world.
Development & Manufacturing
We manage sourcing, vendor coordination, production planning, quality control, and inventory strategy through a trusted manufacturing network. Premium quality, consistent output, and zero operational headaches.
Storefront & Drop Strategy
We build custom storefronts, shape the drop narrative, optimize pricing, and plan release mechanics. Limited drops, launch calendars, waitlists, and creator-specific experiences designed to maximize engagement and conversion.
Global Fulfillment & Support
We take care of warehousing, shipping, tracking, customer support, returns, and post-purchase communication. Creators focus on their audience while we run the infrastructure behind the scenes.
Built by creators. Driven by culture.
We’re Lalit and Kislay. We met at IIM Ranchi and built some cool projects together. One of those was The Honour Club (THC), where we built merch for top campuses like IIM Bangalore and IIM Ranchi.
Along the way, we saw firsthand how broken the industry was—inconsistent quality, messy supply chains, and zero focus on long-term brand building. We created BCKYRD STUDIO to fix that.
At our core, we’re creators building for creators. We know how broken Indian creator commerce is because we’ve lived it alongside our friends. We built BCKYRD to give power back to the community—replacing soulless corporate apparels with authentic, premium fashion that actually means something to the fans.
Mar-2025
Ready to build your world?
We partner with creators who refuse to compromise.
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