®
Creator brands
Building brands with creators, from the first idea to the products you put out into the world.
BCKYRD / Creator-led fashion
Supported by
Next drop
The First Tihai
Coming soon
A different way into fashion
Great ideas don’t belong
to a select few.
They live in communities. In shared references, everyday obsessions, and people with a point of view.
BCKYRD helps creators turn their community’s identity into a fashion brand. We’re here to give more people a meaningful role in shaping what gets made.
The idea behind BCKYRDWhat is BCKYRD
creatorOps for creator-led brands.
BCKYRD helps creators launch and run their own stores and merchandise collections.
- Design
Shape the idea into something that feels unmistakably like the creator.
- Sample and approve
Explore the materials, refine the fit, and approve the details before production.
- Make and check
Bring the collection to life, with quality checks along the way.
- Store and launch
Build the storefront and prepare the collection for its first audience.
- Deliver and support
Pack each order, get it on its way, and support the people behind it.
- Learn and repeat
Listen, learn, and carry what works into the next collection.
®Manifesto
Their world. Our operations.
The product should feel like the creator; the operations should not depend on them.