Hey, I’m Sujal Jaiswar. 👋

Welcome to my official store.

I’m a 22-year-old marketer, filmmaker, and IIM Ranchi alum. My journey started in Mumbai, the city that gave me my pace and my hustle. Since then, I've done a bit of everything—from producing institutional films and directing brand campaigns, to raising funds for a community-owned rural tourism project.

But deep down, no matter what I'm doing, I've always been a creator. From making simple videos for my friends' birthdays to hitting corporate KPIs, I’ve learned one important truth: the best brands aren’t about products. They’re about people and communities.

That’s exactly why I launched this store. I want to take the everyday realities of our lives—the things we all go through and relate to—and turn them into wearable statements.

Thanks for being part of the journey. Grab a piece that speaks to you, and let's keep building.